Marketing techniques and "sizzle".

Back when I had gotten out of the canoe club and was trying to figure what I wanted to be when I grew up I found myself taking courses at the local community college. One of them was in Business and I remember the instructor talking about "sizzle" or what might be better known as eye appeal and how it's used for selling a product. His take on it was that the quality of the item didn't matter so much as how it was presented. Made sense to me. Here's an example of what he was talking about.

First we'll look at the product endorsement for the Ferrari, (you might want to click on the photo for a better view):

Compared to that for the KIA (I don't think anyone is going to have problems viewing this one):

Which might explain why guys have no problem identifying the Ferrari but get stumped on the KIA. Just a guess.

Yep, it's all about marketing techniques and "sizzle"! (And a big thanks to Strange Vehicles.com).