How the candidates portray themselves.

McCain vs. Obama: A self-image comparison (found at http://beldar.blogs.com/beldarblog/2008/07/mccain-vs-obama.html via Patterico's Pontifications)

McCain:
"In war and peace, I have been an imperfect servant of my country. But I have been her servant first, last and always. Whenever I faced an important choice between my country's interests or my own interests, party politics or any special interest, I chose my country. Nothing has ever mattered more to me than the honor of serving America, and nothing ever will.

"If you elect me President, I will always put our country first. I will put its greatness; its prosperity and peace; and the hopes and concerns of the people who make it great before any personal or partisan interest.

"We are going to start making this government work for you and not for the ambitions of the powerful. And I will keep that promise every hour of every day I am in office, so help me God."


Obama:
Obama was waxing lyrical about last week's trip to Europe, when he concluded, according to the meeting attendee, "this is the moment, as Nancy [Pelosi] noted, that the world is waiting for."

The 200,000 souls who thronged to his speech in Berlin came not just for him, [Obama] told the enthralled audience of congressional representatives. "I have become a symbol of the possibility of America returning to our best traditions," he said, according to the source.

On Wednesday morning, House leadership aides pushed back against interpretations of this comment as self-aggrandizing, saying that when the presumptive Democratic nominee said, "I have become a symbol of the possibility of America," he was actually trying to deflect attention from himself.